Commitment to Authenticity – Vendor Terms & Conditions
Tatokoo.com Marketplace

1. Introduction
This Commitment to Authenticity (“Commitment”) forms an integral part of the Vendor Terms & Conditions governing participation in the Tatokoo.com marketplace (“Marketplace”). By listing, offering, or selling any item on Tatokoo.com, you (“Vendor,” “Seller,” or “you”) expressly agree to comply with the provisions outlined herein.
Tatokoo.com is positioned as a trusted, data-driven marketplace for luxury timepieces and related horological assets. Our brand reputation, user trust, and long-term viability depend fundamentally on the authenticity, provenance, and transparency of all items listed on the platform. This Commitment establishes the mandatory standards, obligations, enforcement mechanisms, and liabilities relating to authenticity.
This is not a guideline. It is a binding contractual obligation.

2. Core Principle: Zero-Tolerance Policy
Tatokoo operates under a zero-tolerance policy toward counterfeit, replica, modified, or misrepresented items.
Any breach—intentional or negligent—of authenticity standards may result in:
Immediate removal of listings
Suspension or permanent termination of Vendor account
Withholding of payouts
Legal action where applicable
Reporting to law enforcement or relevant authorities
There is no “warning” requirement for serious violations.

3. Definition of Authenticity
For the purposes of this Commitment, an item is considered authentic only if:
It is genuine and manufactured by the original brand stated in the listing
It has not been materially altered beyond acceptable servicing standards
It contains original components, unless explicitly disclosed
It is lawfully owned and eligible for resale
Its documentation and representation are accurate and complete

4. Prohibited Items
Vendors are strictly prohibited from listing or selling:
4.1 Counterfeit and Replica Goods
Any imitation or replica watches, regardless of quality (“super clones,” “AAA replicas,” etc.)
Watches with counterfeit parts, including dials, movements, bezels, or casebacks
4.2 Frankenstein Watches
Watches assembled from parts of multiple watches without full disclosure
Non-original configurations that materially alter brand identity
4.3 Stolen or Illegally Obtained Goods
Any watch reported as stolen, missing, or subject to legal dispute
4.4 Undisclosed Modified Watches
Aftermarket diamonds, bezels, dials, or coatings not disclosed clearly and prominently
4.5 Misrepresented Condition or Identity
Listing a serviced or heavily restored watch as “original condition”
Incorrect model references or serials

5. Vendor Representations and Warranties
By listing any item, you represent and warrant that:
You are the legal owner or authorized seller of the item
The item is 100% authentic and not counterfeit in any form
All descriptions, images, and specifications are accurate and truthful
You have disclosed all material facts, including:
Replacement parts
Repairs and servicing history
Polishing or refinishing
Missing documentation
The item is not subject to any encumbrance, lien, or dispute
These representations are ongoing and apply throughout the listing lifecycle.

6. Documentation Requirements
To uphold authenticity standards, Vendors must provide:
6.1 Mandatory Listing Content
High-resolution images (minimum 5 angles):
Dial
Caseback
Movement (if applicable)
Clasp
Serial/reference numbers
Clear, unedited photos (no heavy filters)
6.2 Supporting Documentation (when available)
Original warranty card or certificate
Box and papers
Service records
Purchase receipts
Failure to provide documentation may affect listing approval or buyer trust signals.

7. Serial Number Transparency
Vendors must:
Provide accurate serial and reference numbers
Ensure serial numbers are not tampered with or obscured
Allow Tatokoo to verify serials against databases or partners
Tatokoo reserves the right to:
Mask serials publicly for security
Require full disclosure privately for verification

8. Authentication Process
Tatokoo may implement one or more of the following:
8.1 Pre-Listing Review
Manual or automated review of listings before publication
8.2 Post-Listing Audits
Random or targeted authenticity checks
8.3 Third-Party Authentication
Engagement with independent watch experts or authentication partners
8.4 Buyer Protection Verification
Items may be routed through authentication before delivery
Vendors must cooperate fully with all authentication procedures.

9. Vendor Obligations During Sale
Once a sale is initiated, the Vendor must:
Ship the exact item listed
Ensure item condition matches listing description
Not substitute or alter components post-sale
Provide tracking and secure packaging
Comply with any authentication routing requirements
Failure to comply constitutes a material breach.

10. Misrepresentation and Fraud
The following are considered serious violations:
Listing a counterfeit item as genuine
Concealing aftermarket modifications
Using misleading images
Providing false documentation
Misstating model, year, or provenance
Tatokoo reserves sole discretion to determine misrepresentation.

11. Enforcement Actions
In the event of violation, Tatokoo may:
11.1 Immediate Actions
Remove listing
Freeze transaction
Hold funds
11.2 Account Actions
Issue warning
Suspend account
Permanently ban Vendor
11.3 Financial Actions
Refund buyer
Deduct penalties
Withhold payouts
11.4 Legal Actions
Report to authorities
Initiate civil claims
Severity determines action—Tatokoo is not obligated to escalate gradually.

12. Buyer Disputes Related to Authenticity
If a buyer disputes authenticity:
Tatokoo may initiate an investigation
Vendor must provide supporting evidence within specified timeframe
Independent authentication may be conducted
If item is deemed inauthentic:
Buyer receives full refund
Vendor bears all costs (shipping, authentication, fees)
Additional penalties may apply

13. Returns and Refunds for Authenticity Claims
Where authenticity is disputed:
Buyers may return items within specified window
Items must remain in original condition
Tatokoo may act as intermediary
If confirmed counterfeit or misrepresented:
Refund is mandatory
Vendor forfeits fees and may incur additional penalties

14. Liability and Indemnification
Vendors agree to indemnify and hold harmless Tatokoo, its affiliates, and users against:
Claims arising from counterfeit sales
Intellectual property infringement
Fraud or misrepresentation
Legal disputes related to authenticity
This obligation survives termination of account.

15. Intellectual Property Compliance
Vendors must not:
Use brand trademarks misleadingly
Imply unauthorized affiliation
Sell items that infringe IP rights
Tatokoo respects brand ownership and enforces strict compliance.

16. Data Integrity and Analytics Impact
Tatokoo positions itself as a market intelligence platform. Fake or misrepresented listings distort:
Price analytics
Demand signals
Market trends
Therefore, authenticity violations are treated not only as transactional breaches but as data integrity violations, which may result in stricter penalties.

17. Repeat Offenders
Vendors with repeated violations may face:
Permanent blacklist across associated accounts
Device/IP blocking
Industry reporting
Tatokoo may share information with partner platforms to prevent ecosystem abuse.

18. Cooperation with Investigations
Vendors must:
Respond promptly to Tatokoo inquiries
Provide requested documents
Allow inspection or authentication
Failure to cooperate may be treated as admission of violation.

19. Platform Rights
Tatokoo reserves the right to:
Reject any listing without explanation
Request additional proof of authenticity
Modify listing content for clarity or compliance
Suspend listings pending verification

20. No Guarantee of Sale
Compliance with this Commitment does not guarantee:
Listing approval
Visibility
Sale completion
However, non-compliance guarantees enforcement action.

21. Updates to Commitment
Tatokoo may update this Commitment at any time.
Continued use of the platform constitutes acceptance of updated terms.
Vendors are responsible for staying informed.

22. Best Practices for Vendors
To maintain trust and performance:
Be overly transparent rather than minimal
Disclose everything—even minor imperfections
Provide original documentation whenever possible
Avoid ambiguous descriptions
Use clear, honest photography
Trust converts. Deception destroys.

23. Ethical Selling Standard
Tatokoo expects Vendors to operate not only legally, but ethically:
No manipulation of buyer perception
No pressure tactics
No artificial scarcity claims
No inflated or deceptive pricing narratives
The marketplace rewards credibility over short-term gains.

24. Acknowledgment
By listing an item on Tatokoo.com, you acknowledge that:
You have read and understood this Commitment
You agree to be legally bound by it
You accept full responsibility for authenticity
You understand the consequences of violation

25. Final Statement
Authenticity is not a feature of Tatokoo—it is the foundation.
Every listing contributes to either:
A trusted global marketplace, or
A compromised ecosystem
Vendors choose which one they help build.

Tatokoo.com
Commitment to Authenticity – Vendor Terms & Conditions
Effective Date: [Insert Date]